Is Your Instagram Actually Helping You Grow? Here’s How to Tell For Small Business and Clinic Owners

chaneldorsay
Apr 14
3 min read

If you're a naturopathic doctor, therapist, chiropractor, or small business owner who’s been posting on Instagram—but not sure if it’s actually bringing in clients—you’re definitely not alone.

I work with health and wellness professionals and small business owners all across Canada and the United States who say the same thing:

“We’re active on social media, but we don’t know if it’s actually working for our business.”

The truth is, Instagram can be an incredibly powerful tool for building trust, attracting new clients, and creating brand awareness—but only when used strategically.

If you're wondering whether your Instagram is doing anything for your business, here are 5 signs to look for (and what to do if it's not working).

1. Are You Getting Engagement From the Right People?

If your Instagram posts are only getting a few likes and no comments, shares, or saves—it’s likely not reaching your ideal audience.

📈 Signs of strong engagement:

Comments from local clients or ideal followers
Saves on educational or inspirational posts
Shares of your wellness tips, videos, or carousel posts

💡 Tip: Posts that answer client FAQs, highlight services, or show behind-the-scenes clinic life tend to perform better than generic quotes or overly polished graphics.

2. Are People Finding You on Instagram and Booking?

If you’re not hearing “I found you on Instagram!” from potential clients, your content might not be doing enough to convert followers into bookings.

Here’s what to check:

Do you have a strong Instagram bio that clearly explains who you help and how?
Are you regularly posting about your services, availability, or how to book?
Do you include a clear call-to-action (CTA) in your posts and stories?

As a social media virtual assistant for health practitioners and small business owners, I help clients turn silent followers into actual bookings—without the awkward salesy stuff.

3. Are You Posting With a Strategy or Just “Showing Up”?

If you’re posting just to stay active but without a real plan, it’s hard to see results. That’s where a social media strategy comes in.

🗓️ I create custom content calendars for wellness professionals and small business owners that focus on:

Educating your audience
Building brand trust
Highlighting your services
Staying consistent without burnout

Whether you’re a busy ND, RMT, therapist, or business owner—having a clear plan saves time and improves results.

4. Does Your Feed Represent Your Business’s Brand?

Your Instagram feed should reflect your business’s values, vibe, and services. If a new follower lands on your page, can they quickly tell what you offer, who you help, and how to work with you?

🧠 Your Instagram should act like a second website—welcoming, professional, and aligned with your brand.

I help clients build branded, aesthetic Instagram feeds that feel personal and professional—without needing to be a full-time content creator.

5. Are You Tracking What’s Working?

To know if your social media marketing is working, you have to track it. Even simple Instagram insights can show you what to post more of (and what to ditch).

📊 Keep an eye on: